How to Pick the Best Pinterest Scheduling Tool


Pinterest is more than just a place to find DIY hacks, fashion inspiration, or dreamy travel spots—it’s one of the most powerful visual search engines on the internet. For bloggers, e-commerce brands, and social media managers, Pinterest is a goldmine for driving traffic and increasing brand awareness.

But let’s face it—managing Pinterest manually can be a real time-suck. That’s where Pinterest scheduling tools come in. If you’ve been wondering how to pick the best Pinterest scheduling tool, you're in the right place. This guide will walk you through everything you need to know before choosing the right Pinterest scheduler for your brand or business.

Why Use a Pinterest Scheduling Tool?

Before we dive into what to look for in a Pinterest scheduler, let’s quickly talk about why you even need one in the first place.

Pinterest rewards consistency. That means pinning quality content regularly—preferably multiple times a day. Doing this manually is not only exhausting, but it also isn’t sustainable if you're running a business or managing multiple accounts.

A Pinterest scheduling tool automates the process, allowing you to:

  • Schedule pins ahead of time

  • Optimize posting times for maximum reach

  • Manage multiple boards and accounts

  • Analyze performance with detailed analytics

  • Save loads of time and mental bandwidth

In short, it makes Pinterest marketing much more efficient and effective.

What to Look For in the Best Pinterest Scheduler

Alright, let’s get into the good stuff. Here’s what separates a great Pinterest scheduler from a mediocre one.

1. Official Pinterest Partner

First and foremost, make sure the tool is an official Pinterest marketing partner. Pinterest is very selective about which third-party tools they allow to access their platform. Using a certified partner ensures your account stays safe and compliant with Pinterest’s guidelines.

2. User-Friendly Interface

If you need a degree in rocket science to figure out how to use the tool, it’s not worth it. A great Pinterest scheduling tool should have an intuitive, easy-to-navigate dashboard. You want to be able to upload pins, schedule them, and organize boards without a steep learning curve.

3. Smart Scheduling Features

Look for smart features like:

  • Optimal post timing suggestions

  • Looping pins for evergreen content

  • Bulk uploading

  • Board lists to group similar boards

These features help maximize your pin visibility without doing the heavy lifting manually.

4. Analytics and Reporting

A big part of successful Pinterest marketing is tracking what works. The best Pinterest scheduling tools offer insights like:

  • Engagement rates (repins, clicks, saves)

  • Best-performing pins and boards

  • Follower growth

  • Pin impressions over time

Having access to these analytics allows you to fine-tune your strategy.

5. Cross-Platform Scheduling

While this guide focuses on Pinterest, chances are you’re also managing other social platforms like Instagram, Facebook, and TikTok. If that’s the case, it’s a huge plus if your Pinterest scheduler also works for other platforms.

Using an all-in-one social media scheduling tool helps you streamline everything under one roof.

6. Affordable Pricing

Let’s not ignore the budget. While many tools offer free trials or basic plans, make sure the pricing aligns with the features you actually need. Sometimes paying a bit more gives you access to powerful features that can skyrocket your growth.

Best Pinterest Scheduling Tools (And Our Top Pick)

Now that you know what to look for, let’s talk about some of the top Pinterest scheduling tools in 2025. These tools are trusted by thousands of creators, marketers, and businesses.

1. Turrboo

Turrboo is probably the most well-known Pinterest scheduler out there. It’s a Pinterest partner and offers features like:

  • Smart Scheduling (best times to post)

  • Turrboo Communities (great for networking)

  • Analytics and board insights

Turrboo offers a robust set of features, and while there may be a slight learning curve at first, most users find it well worth the effort as it grows with their needs and delivers strong long-term value.

2. Buffer

Buffer is great if you’re managing multiple platforms. It’s clean, simple, and offers a great user experience. However, its Pinterest features are a bit more limited compared to dedicated tools.

3. Later

Later is another solid choice, especially if you’re visually focused. It offers a drag-and-drop calendar and works well for Pinterest, Instagram, and other platforms. Still, some of its Pinterest-specific analytics are limited unless you’re on a higher-tier plan.

4. Hootsuite

Hootsuite supports Pinterest scheduling, but it's primarily known for overall social media management. It’s better for large teams but might be overkill for solopreneurs or small businesses.

✅ Best Overall Social Media Management Tool: Turrboo

If you’re looking for the best all-in-one social media scheduler that includes Pinterest and more, Turrboo is your go-to tool.

Turrboo is designed for marketers who want a simple, smart, and scalable way to manage content across multiple platforms, including Pinterest. With built-in analytics, post optimization, content calendars, and team collaboration features, it’s a powerful choice—especially if you’re managing more than just one social channel.

Here’s why Turrboo stands out:

  • Supports Pinterest scheduling and more (Instagram, TikTok, X, etc.)

  • Smart scheduling with auto time optimization

  • Content library and media storage

  • Deep performance insights and growth tracking

  • Affordable plans for individuals and teams

Whether you’re a solo creator, a small business owner, or a social media manager, Turrboo can simplify your workflow and boost your Pinterest game.

Bonus Tips for Smarter Pinterest Scheduling

Before you go, here are some pro tips to get the most out of your Pinterest scheduler:

🔄 Repurpose Old Pins

Pinterest loves fresh content, but that doesn’t mean you can’t reuse high-performing pins. Slightly update the design or description and reschedule to keep the momentum going.

📆 Plan Content Around Seasons

Pinterest users search seasonally—think holidays, back to school, weddings, etc. Use your scheduling tool to plan content ahead of time based on seasonal trends.

🎯 Use Keywords in Descriptions

Just like Google, Pinterest is a search engine. Use relevant keywords in your pin titles and descriptions to increase discoverability. Your scheduling tool should make this easy with description templates or bulk editing features.

📊 Test and Tweak

Use your tool’s analytics to see what’s working. If certain boards or pin styles are doing better, schedule more of that type of content. Data-driven scheduling is how you grow.

Final Thoughts

Choosing the best Pinterest scheduling tool doesn’t have to be overwhelming. Start by thinking about your goals—whether it’s saving time, growing traffic, or scaling your content across platforms. Look for a Pinterest scheduler that’s easy to use, packed with smart features, and ideally part of a broader social media management solution.

If you want a tool that does all that (and more), Turrboo is worth checking out.

Remember: Pinterest success is all about consistency, quality, and timing. The right scheduling tool will help you hit all three—without burning out.

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